The Brand Registry Group (BRG) is a consequence of the call for new top-level domain names issued by ICANN. The Internet Corporation for Assigned Names and Numbers, founded in 1998, has as its mission to ensure a stable and unified global Internet. One of its key responsibilities is introducing and promoting competition in the registration of domain names, while ensuring the security and stability of the domain name system.
Around one third of all applications in ICANN’s current expansion of the domain name space were submitted by brand owners for a name that matches their brand name.
These applicants share a common interest in that they have unique plans to run registries in furtherance of a business purpose other than offering registry services to the general public.