Our Vision and Mission

Our vision is to create Internet environments built on trust.

In pursuit of its Vision, the Brand Registry Group has the following Mission.

With respect to the common interests of its members:

With respect to ICANN:

  • to represent the common interests of its members
  • to be recognized as an essential stakeholder by ICANN
  • to champion policies that enhance security, stability and trust for Internet users.

With respect to governments and public bodies:

  • to represent the common interests of its members
  • to be recognized as a key interlocutor
  • to explain why .brand-type registries aid in enhancing consumer protection and a thriving digital economy.

With respect to Internet users:

  • to improve the understanding of the role of .brand-type registries within the universe of top-level domain names
  • to deliver consumer protection in e-commerce and branded spaces through the promotion of secure, stable and trusted platforms.