It's Getting Serious - Time To Prepare for the Next Round
Now that the next ICANN application timeline has been announced, it is time to prepare and decide if applying for a .Brand Top-Level...
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Crews Gore
Jan 171 min read
BRG Analysis - PartyRock.aws
Generative AI has emerged as a transformative force, enabling machines to produce creative outputs, such as images, texts, and music....
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Crews Gore
Nov 13, 20231 min read
ICANN78 - BRG Open Session Video
Video of the Brand Registry Group's presenetation at ICANN78 Hamburg
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Crews Gore
Oct 16, 20231 min read
Lidl Using its dotBrand on Physical Packaging
German companies have been quick to recognize the potential of dotBrands and have been pioneers in their adoption. Their willingness to...
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marketing
Apr 6, 20232 min read
BRG Analysis: Toyota's dotBrand
Following the trend of strong dotBrand usage in the automotive industry, Toyota is another organization using its dotBrand domain to...
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marketing
Mar 7, 20231 min read
SubPro Implementation Option 2a Proposal
Recommendations to Expedite the Next Round of Top-Level Domains The launch of the ‘next’ round of new generic top-level domain (gTLD)...
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marketing
Feb 21, 20234 min read
BRG Analysis: The top 10 dotBrands you may not have heard of (but can learn a lot from)
As dotBrand advocates, it’s only natural that we get excited when a large, well-known brand launches into using branded domains. We have...
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marketing
Feb 2, 20231 min read
BRG Analysis: Lamborghini’s dotBrand
The automotive industry is one of the world’s leaders in dotBrands, combining its global brands, technical savvy and culture of...
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marketing79121
Nov 30, 20221 min read
Nike launches swoosh.nike to showcase virtual creations
Recently we wrote about an upcoming site from Nike on its dotBrand domain, promising “a safe and secure platform for you to discover,...
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marketing79121
Nov 30, 20222 min read
BRG Analysis: dotBrands in Japan
Japan has a reputation for fostering innovative companies whose products and services are coveted around the world. With technology at...
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Crews Gore
Nov 18, 20222 min read
dotBrands in the Wild: safety.google
Google is no stranger to using its dotBrand domain for creative and targeted microsites – and it stands to reason that one of the world’s...
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Crews Gore
Oct 29, 20222 min read
BRG Analysis: dotBrands in France
Following our recent analysis into dotBrand usage in Germany, another country leading the way in branded domains is France. While the...
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Crews Gore
Oct 29, 20222 min read
BRG Industry Analysis: dotBrands in Germany
Looking at dotBrand usage around the world, one country stands out for its volume of domains and the diversity of organizations using...
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Crews Gore
Aug 15, 20222 min read
In the Wild: swoosh.nike
It’s not often we celebrate a site before it’s even fully launched, but an incoming asset from Nike promises to be a truly unique use of...
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Crews Gore
Jul 29, 20223 min read
BRG .brand Brief – ICANN 74
The Brand Registry Group (BRG) is the global association of companies and organisations working together to champion the use of .brand...
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Crews Gore
Jul 29, 20222 min read
In the Wild: e.leclerc
With a viewership in the hundreds of millions every year, the Tour de France is one of the world’s most prominent sporting events. For...
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Crews Gore
Jun 29, 20211 min read
BRG @ ICANN71
[vc_row][vc_column][vc_custom_heading]BRG @ ICANN71 Virtual Policy Forum[/vc_custom_heading][vc_column_text]ICANN71 was the fifth...
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Crews Gore
Jun 29, 20211 min read
BRG Panel Session @ ICANN71
[vc_row][vc_column][vc_custom_heading] BRG Panel Session: How Can ICANN Help Prepare New Entrants for the Next Round...
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Crews Gore
Jun 11, 20211 min read
Meet Heath Dixon, BRG President
[vc_row][vc_column width=”1/1″][vc_column_text] Heath Dixon At the first meeting of the New Board in June, the BRG directors elected...
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Crews Gore
Jun 11, 20211 min read
BRG Annual General Assembly
[vc_row][vc_column width=”1/1″][vc_column_text] The 2021 Annual General Assembly for the BRG took place 25th May to host the elections to...
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