The Brand Registry Group is an association of companies and organisations working together to champion the use of brand top-level domains.

The BRG was formed in 2013 when a number of companies foresaw the need to work collaboratively within the domain name industry after ICANN opened the first application round for new dotBrand top-level domains. The BRG represents brands across the globe, currently with 40% of our members based in Europe, 40% in North America, 20% in Asia and the Middle East.

The BRG is a not-for-profit organisation registered in the United States.


Our Purpose is to support the collective interests of our members and help them derive maximum value from their brand top-level domains. We help our members to launch and operate their dotBrand domain names. We support our members in advocacy with ICANN, government and Internet stakeholders. We help our members develop and understand policies and procedures for using their top-level domains. We engage with the domain name industry and Internet users as a collective voice to improve the understanding of the role of dotBrands. We support our members and seek to create a community for positive change.


Community & Events

The BRG creates programmes of events to inform and educate dotBrand operators and the broader industry. It organises workshops and supports networking opportunities for its member and potential members. This includes active participation in ICANN events and meetings, dedicated brand streams during the Global Domains Division (GDD) Summits, and industry-related events to raise awareness and to bring like-minded brands together.

Take a look at the upcoming events under our Community & Events page.


Trend & Analysis Reporting

The BRG introduced a regular trend report for dotBrands for members to highlight use cases and to demonstrate the steady growth of active dotBrand registries. Analysis of different structures and approach can help members determine suitable launch plans to suit their own business.

The BRG also provides members with regular Newsletters which highlight key topics and tracks the current activities within ICANN, the BRG and related events.


Improving Engagement with ICANN’s Global Domains Division

BRG developed stronger engagement with ICANN’s Global Domains Division to work collaboratively in support of dotBrand registries and to develop bespoke tools, such as the GDD General Operations Handbook for Brand Registry Operators. This mutually-beneficial engagement is becoming increasingly important as more dotBrands become active.


Developing & Sharing Best Practices

The formation of the BRG Registry Operations and Best Practices Committee helps members focus on developing and organising materials to better understand aspects of registry operations and maximising the return on their Top Level Domain (TLD) investment.

As pioneers of the dotBrand model, members can access information and contribute to the development of future best practices for dotBrands.

Prior to the new gTLD application process brands had little influence with ICANN. The BRG has worked within the ICANN community to help drive changes favourable to brands


The Brand Registry Group Board of Directors are:


The main BRG committees involve members working the following areas:

Better Tomorrow Committee – Focuses on policy and governance issues within ICANN that may impact dotBrands

Industry Watch Committee – Monitors broader industry issues that may have BRG relevance and develops appropriate actions to recommend to the board

Registry Operations & Best Practice Committee – Develops a framework for operating a registry to maximise the return on your launch efforts, support continual improvement and leverage your dotBrand

Membership Development Committee – Researches, discusses and recommends to the BRG Board relevant material for distribution or events for current members and potential members

Credentials Committee – Reviews and recommends member applications for approval by the Board